Proposal Essay Example | Topics and Well Written Essays - 2250 words - 1

Proposal - Essay Example In addition to wresting these native populations and lands from Mexico, the U.S grabbed itself many overseas colonies. While it reluctantly joined the two world wars rather late, the United States has started and waged quite a number of wars single-handedly since becoming a superpower. Interestingly, some of these wars have been merely military interventions whose justification some consider ulterior and therefore uncalled for. From this war-mongering nature of the United States and its leaders (presidents), it is strange that U.S citizens and subsequent presidents consider themselves as peace-loving people and continually deceive Americans that the U.S foreign policy serves their interests. One reason the U.S citizens elected President Barrack Obama is that they thought he would be different from his predecessor George Bush who not only started the foolish and unnecessary wars in Iraq and Afghanistan but also mismanaged these wars. It is because of Obama’s opposition to the two wars that he was endeared to the war-wary U.S citizens thus prompting his election. Unfortunately, two years into his first term in office, President Obama, who was expected to be more thoughtful on the use of U.S armed forces and the implications of crude policy tools escalated the U.S. involvement in Afghanistan and even launched a new war against Libya. Because of its love for war and military interventions in countries and regions considered enemies, strategic, or of interest to it, the United States has made many enemies in the world, more so the Arab and Muslim world. In fact, the U.S foreign policy has particularly been aggressive towards the Arab world, seen to be harboring and su pporting individual terrorists and terror groups such as the Al-Qaeda and Al-Shabab. This paper explores the United States’ foreign policy, which is marred with a lot of lies not

Media communication - reputation of an organization Essay

Media communication - reputation of an organization - Essay Example Many organizations are now realizing the importance of having a successful public relations specialist. For example, a well managed and informed public relations representative can maximize profits and strengthen a company in a weak economy. (Bureau of Labor Statistics, U.S. Department of Labor, 2006, August 4). How can a public relations representative implement their use of mass communications into their program for overall success and positive outlook for a well managed, sustained and informed public relation A public relation practitioner's job is very broad based and competitive. They have to do more than just inform and educate the public about the company or organization that they represent. (Public relations, 2006). They must understand the needs and wants of their target audience so that they can reach their audience through their various forms and strategic usage of marketing, advertising, and promotions. They may work for and represent governments, large organizations and companies, the media, political campaigns, employees, investors, and celebrities, just to name a few. How can a public relation practitioner implement the use of good marketing skills into their public relations program What factors are involved for successful marketing Public relations practitioners use advertising and sales promotions to support their marketing efforts. They must understand who and what their target market audience is so that their message will catch their attention. The target market audience is a particular group of people that will benefit the most from a particular good or service. A company or organization must cater their promotions, marketing, and advertising schemes to this audience by understanding their overall needs and wants. A good public relations practitioner must realize the importance of successful marketing strategies. Their objective is to move their target market along various stages. Each target market audience must complete these stages: unawareness, awareness, belief/knowledge, attitude, acquisition intention and finally to acquisition. Only then can a marketing, advertising, and promotional strategy become effective. (Public Relations, 2006). Advertising and promotions are two key elements used for success in marketing goods or services. These two elements exist in various mediums. What are the various mediums used in advertising, and how does a public relations practitioner use it these to best benefit their company/organization Advertising is a marketing strategy that involves the use of numerous varieties of media forms to grab the consumer's attention to their product or service. Successful advertising should be persuasive and informational enough to influence the target audience's behavior or thoughts about what is being advertised. It can be used to sustain and develop an overall image to the public. Forms of media items that inform the consumer or client about the goods or services generally will work the best. A company or organization's name, slogan, and/or logo are very important to its image, and therefore, any media attention or promotions should be centered upon them. (Humphries, 2003). Certain forms of advertising are becoming more and more expensive, so most of all practitioners aim at free positive publicity through numerous advertising forms such as through